Since eBay pioneered the concept almost two decades ago, digital marketplaces have been popping on multilple web sites. Many digital marketplaces have come and gone. Only those who have succeeded in reducing transaction costs between buyers and sellers, while aggregating supply and demand in a single place, and generating profit in the process, still thrive.
Furthermore, we’ve all been witnessing the convergence of telecommunications, computing and the media, that’s changing the face of today’s entertainment and digital media as we speak. Consumer expectations and consumption habits have also changed, sometimes drastically. It could be argued that the new digital era has turned a person from the passive consumer to a creator or at least a co-creator of his own digital media experience.
Technology advances always bring new challenges, however they also frequently present us with the new opportunities. Digital media can only be expected to continue to pervade all aspects of our lives. Production and distribution of content have been revolutionized (and continue to evolve) before our eyes.
If you’re an aspiring writer, an indie musician or perhaps a filmmaker, or any other creative type trying to get discovered, that’s great news! Selling online helps it be easier than ever for a seller – nearly every seller – to find a marketplace for his niche product. Online marketplaces enable the content producer for connecting with the unimaginable number of buyers, with no constraints of time and location.
Did you know that seven of the books on the New York Times bestseller list were written and published without the help from publishing houses? The Fifty Shades trilogy began as self-published fan fiction! That’s just how much have the things changed in publishing, for better or worse… One things is for certain: the way books are packaged, distributed and sold in enough time of digital marketplaces fundamentally changed.
Imagine having your d�but novel land on the bestseller lists along your favorite brand-name authors! Imagine having people not only reading your books, but loving them! And you don’t have even a publisher yet! Frankly, it wouldn’t matter if a dozen publishers and a host of literary agents rejected your work. Your readers and buyers are out there, in some of the Internet’s many digital marketplaces, where there are no literary gatekeepers in the form of big publishing houses. Content of Dennis Herzog -publishing can be finally losing its long-held stigma as a last resort for untalented graphomaniacs.
The same is going on across the board, because the technology that was previously available and then professionals is currently increasingly within the reach of an average consumer. In the event that you belong, or want to participate in this new and rising creative class – it’s your turn to make it happen!