Logo floor mats are an efficient marketing strategy that can create an immediate positive impression upon visitors entering your establishment, while simultaneously keeping it cleaner and safer by reducing slip-and-fall accidents.
To optimize the effectiveness of logo mats, choose designs that are easy to read. Too much clutter diverts viewer’s attention away from your message.
Placement
Logo mats often create the first impression visitors have of a business, so it is crucial that they reflect well upon its overall branding and offer visitors an appealing first experience. To make sure they stand out, choose a simple yet eye-catching logo design with vibrant colors that stand out against the floor and are easily remembered by customers. Furthermore, its message should convey positive connotations which matches up well with its overall branding strategy.
Based on your facility, there are various kinds of logo mats to consider. Schools use them to promote school pride and boost student engagement while hotels and other businesses can use custom logo mats to promote their brand with increased brand recognition and customer return rates. Personalizing mats further boost marketing efforts and advertising campaigns while increasing brand recognition; adding personalized messages makes your message even more impactful! The best place for logo mats would be areas with high foot traffic such as lobbies or common areas.
Orientation
Logo mats provide an effective means of conveying an establishment’s ethos to visitors who only spend seconds looking at it; so, its presentation must both appeal to and effectively transmit its message.
Simplicity is often the key to success here. Overly complicated designs tend to be harder for visitors to focus on and remember. Therefore, selecting an uncomplicated design with vibrant colors that stand out against the background may be optimal.
Consider investing in a heavy-duty nitrile rubber mat with bi-level surfaces designed to remove dirt and trap water, making facility maintenance costs lower while simultaneously increasing customer and employee morale. These mats can be placed vertically or horizontally for maximum effectiveness.
Colors
Logo mats provide passive marketing by making sure that every person who walks into your business sees and remembers your logo. In addition, they create an inviting first impression for customers and can prevent slip-and-fall accidents on slippery floors while trapping dirt and water to reduce maintenance costs. Plus they can even feature motivational messages printed onto them to keep employees focused and charged up!
When designing a logo mat, keep its design as straightforward and easily visible as possible. Too many patterns or elements can obscure its purpose and cause it to look disorganized. Choose colors that complement the brand of your building as well as uniforms of employees. In terms of material choice, opt for something that complements its environment – for instance a mat in a bagel shop should feature images of bagels with company branding, while nylon twist yarn or absorbent materials work best in wet environments.
Text
Logo mats are an effective way to showcase your brand and communicate its message at your facility’s entranceway. In addition, they offer traction, trap dirt, water and debris on floors for safe footing while simultaneously showing customers and visitors your business spirit – while subpar ones give the impression of substandard products or services being sold from your business.
Classic Impressions HD Mats: Digitally printed using the deep jet ink process for photographic-quality results, these mats offer unlimited colors and plush nylon yarn face to reproduce fine details, shading effects and 3D images with ease. In addition, its durable nitrile rubber backing and sewn edges keep the mat in place securely.
custom logo floor mats : Take advantage of the inlay logo program to personalize a custom mat with an image of your choosing, keeping floors cleaner for longer than conventional dust control mats. They feature long-term performance records in commercial environments.