Absolutely everyone in sports marketing and advertising and sponsorship knows who the important players are in the marketing and advertising of sports. Rights holders, broadcasters, owners of teams, events and facilities plus the athletes and fans all have their part to play. The marketing of sports has always been an adaptive art that needs continuous adjustment to satisfy that insatiable demand by fans for additional interactive make contact with and experiences with their beloved teams and athletes.
This year in 2012 there is the possibility that the region of broadcasting may possibly find a breach in the wall of invulnerability which it has been enjoying for the final fifty years. For the initially time, a new technologies has emerged for broadcasting of sports for which broadcasters do not have a monopoly or first right of refusal on usage. This technology is reside video streaming of events. This could signal the start of a race in between other players in promoting of sports and sports sponsorship to see who can win the day and offer fans with a new and one of a kind knowledge. Live video technologies permits the transmission of any occasion, competition or game live to its fans through the online, without having the need of a third party in between the event and the fan. That is appropriate, sports fans. This technologies could reduce out the broadcasters from this certain aspect of the marketing and advertising game. Having said that, is that a great thing or a bad issue?
Element of the immense value of sports is the income gained by competing broadcasters bidding against each other for rights to broadcast events. Would the sponsors that spend so dearly to the broadcasters to show their brands be willing to component enterprise, albeit temporarily or simultaneously from the symbiotic partnership the sponsors have with the broadcasters? Visualize teams taking advantage to communicate straight with their fans. This is what reside video streaming enables them to do. That indicates no broadcast media filtering, analysing and getting paid for doing what they have done for more than fifty years. Think about, sports organizations establishing their personal media companies, or obtaining an internal media department to say the least. If you doubt the popularity of streaming video, you ought to have never ever heard of YouTube. Exactly where in the planet have you been? On 축구중계 has by far the most on-line every day traffic amongst something on the World-wide-web.
YouTube gets far more distinctive each day traffic per day than Facebook. Internet sites with streaming video get extra hyperlink juice from Google due to the fact of the organic nature of visits verified by added time on the web page watching streaming video. The broadcast game might have a new gorilla in the booth as teams recognize they can produce broadcast experiences regular broadcast media come across not possible to place collectively. Appear for this to be a trend that gets larger and bigger throughout 2012 as teams offer actual time interactive experiences with their teams through games. The query genuinely is how the broadcast media react to this changing reality. The partnership involving sports broadcasters and sports properties has had an ebb and flow history. Time will reveal if the broadcasters come up with a exclusive way to get involved, or even to manage this new technology for the teams.