UK Prime Minister David Cameron’s notorious advice that we should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved all kinds of negative connotations. Many young people, however, do not understand why this will be so.
For many totally law-abiding young people, the humble hoodie is really a warm, comfortable clothing choice and nothing more. Personalised hoodies have become especially popular amonst the younger generation, being a great way to show your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are frequently used in an effort to remember positive experiences. Why do hoodie-wearers have such a bad reputation?
One possibility is that, although the the greater part of youngsters wear hoodies, the only ones who make it in to the media are the ones that are around no good. This could lead the elderly to assume that it is young thugs and criminals alone who wear hoodies. This may imply that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Exposure to perfectly nice youngsters who wear personalised hoodies, or hoodies generally, could help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, is not the norm.
Another element which might make people cautious with hoodie wearers, whether they wear personalised hoodies or elsewhere, is the condition and design of hoodies and promotional hoodies. You will no doubt have seen signs in shop windows which read: ‘NO HOODS IN STORE’. The point that hoodies have an, eponymous, hood may appear obvious but it is something which can make people nervous since it obscures the faces of wearers.
baju mpo777 in the media of faceless gangs of youths in hoodies, even in personalised hoodies, can look particularly menacing, simply because their faces are hidden. When you are unable to start to see the faces of large groups it can seem scary as a result of insufficient human connection. Mostly, however, this prejudice against the humble hoodie is really a media construct, mixed with just a little bit of class snobbery and fear of the young…an unpleasant cocktail once you think about it.
Why not show that personalised hoodies are just as fun, lovable, stylish and friendly as the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you like with them. Use personalised hoodies to show school pride, university affiliation and club membership.