An post by John Giles in Fast Printing caught my consideration yesterday. John is an advocate of workflow automation. Here is some of what John wrote.
If you program to be in the printing business for a handful of more years, you need to embrace automatic technologies. You need to have a computerized estimating method. You need to be employing the business management tools developed into the plans. You require to be pondering about what jobs you can automate. The margins are obtaining narrower for numerous quick printers. Automation may possibly put the revenue back in the printing company.
Putting the Cart Before the Horse
John writes about the normal path in enterprise and a romance with manufacturing. I request you, why do so several printers and enterprise men and women emphasis on manufacturing automation when Income Automation is just as important? I just don’t understand this romance with machinery.
You should realize, I’m not disagreeing with John, I’m only suggesting that sales must be in the entrance of the cart, not in the back. A sale drives the enterprise. Doesn’t it make sense to make investments in enhancing income via automation and workflow? Confident it does. This is genuinely putting the horse in entrance of the cart, not the other way about. At a current printing exhibition, I shown my income automation workflow. These who took the time to investigate my product sales automation system realized how essential the product sales approach is.
When we are promoting to our customers, it is essential to uncover the ache of the buyer. Occasionally the buyer does not want to identify they have a difficulty. Often the client is inclined to disregard the dilemma they have. Our work is to support them recognize that unless of course they alter, disaster might hit them more difficult than they want.
Make Sales Effortless with Simplification and Visualization
When I demonstrate my income workflow chart to clients, one particular of the reactions I get is how complex the revenue workflow chart seems to be. I desire this reaction simply because it is easy to clarify. After I inform them the sales steps are immediately processed with the press of a button, they recognize. They get enthusiastic when they recognize that about 80 p.c of the income actions are computerized! It is the visualization that will help my prospective customers realize how income automation and workflow can be successful.
Relating this simplification to routines and improved revenue potential makes my occupation easier. www.virtusflow.com/digital-workflow-automation-software ’m usually trying to locate the visual illustration for simplification. Our potential customers can relate to visual illustrations and tales when we share them. In my scenario, I typically share a story of 1 extremely pleased customer who uses workflow and revenue automation to perform what took him four several hours of selling, in 30 minutes. This exact same consumer manages almost 10 occasions far more clientele than he did just before. This tale and others reinforce my credibility and simplify my revenue remedy.